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3 reasons to use Google Fi cell service (and 2 reasons not to)

Fast Company Tech Doug Aamoth May 5, 2026
3 reasons to use Google Fi cell service (and 2 reasons not to)
AI Summary— plain English for professionals

# Google Fi: A Simpler Alternative to Major Phone Carriers Google Fi offers a refreshingly straightforward pricing model that hasn't increased over the years, making it a solid choice if you're frustrated with constant bill hikes from AT&T, Verizon, or T-Mobile. Its standout features are particularly valuable for frequent travelers (data works in 200+ countries at no extra cost) and people with multiple devices (free data-only SIM cards for tablets and laptops). The trade-off is that it's not quite as established as the big three carriers, so you'll want to weigh whether the simplicity and savings justify switching.

Google Fi has been around for north of a decade now and it still feels like the weird, smart kid in the back of the wireless-carrier room. It’s not quite a major carrier, but it’s much more than just a budget MVNO. And it’s one of the only tech services I’ve been using for years and years that ha

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