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5 ways Tim Cook remade Apple

Fast Company Tech Rebecca Heilweil April 21, 2026
5 ways Tim Cook remade Apple
AI Summary— plain English for professionals

# Tim Cook Steps Down as Apple CEO Tim Cook is leaving his role as Apple's CEO after 13 years and will be replaced by John Ternus, who currently oversees the company's hardware development. During Cook's tenure, Apple roughly quadrupled its revenue and grew its value from $350 billion to $4 trillion, while also expanding to more than 200 countries and establishing itself as a major force in consumer technology after founder Steve Jobs' death. Cook will stay on as executive chairman, suggesting a gradual transition rather than a clean break.

Tim Cook will be stepping down as chief executive of Apple and transitioning to a new role as executive chairman in September, the technology company announced Monday. The leadership change, approved unanimously by the company’s board of directors, will take place over several months, Apple says. Jo

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