AI is changing how small online sellers decide what to make

# AI is Helping Small Online Sellers Figure Out What Products to Actually Make Small business owners like Mike McClary are using AI tools to analyze customer demand and feedback, making it easier to decide which products are worth producing without having to rely on guesswork or their own intuition alone. Instead of waiting years to notice a popular item or missing out on what customers actually want, these sellers can now spot trends much faster and bring products back (or create new ones) based on real data about what people are searching for and talking about online. This gives tiny online businesses some of the same advantages that big retailers have always had when it comes to understanding their customers.
For years Mike McClary sold the Guardian LTE Flashlight, a heavy-duty black model, online through his small outdoor brand. The product, designed for brightness and durability, became one of his most popular items ever. Even after he stopped offering it around 2017, customers kept sending him emails
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