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AI is stealing all the RAM and storage, and I’m learning to live with it

Fast Company Tech Harry McCracken July 10, 2026
AI is stealing all the RAM and storage, and I’m learning to live with it
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# AI is Making Computers and Devices More Expensive Tech companies building AI systems need so much computer memory and storage that they're buying up supplies faster than manufacturers can make them, leaving regular consumers with fewer options and higher prices. This shortage is already hitting your wallet—everything from laptops to gaming consoles to external hard drives is getting more expensive, with some devices jumping in price by hundreds of dollars. Basically, the race to build AI means the everyday tech you want to buy is becoming harder to find and costs more than it used to.

Hello again, and welcome back to Fast Company’s Plugged In. Recently, I dropped into my local Best Buy to pick up a hard drive. There was just one snag. I couldn’t find the storage department. Discombobulated, I circled the store until I spied two lonely disks sitting on an otherwise unoccupie

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