AI traffic to US retailers rose 393% in Q1, and it’s boosting their revenue too

# AI Traffic is Driving Real Sales Growth at US Retailers More shoppers are using AI tools like ChatGPT to find and buy products online, and retailers are seeing major benefits: AI-assisted shoppers converted to actual purchases at higher rates than regular shoppers and spent more money. According to Adobe's data, traffic from AI tools to retail websites nearly quadrupled in the first quarter, with March alone seeing a 269% jump, suggesting this trend is accelerating fast.