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Amazon is testing Alexa+ in India with Hindi support

TechCrunch AI Ivan Mehta June 22, 2026
Amazon is testing Alexa+ in India with Hindi support
AI Summary— plain English for professionals

# Amazon Testing Upgraded Alexa in India with Hindi Language Support Amazon is expanding its newer, more advanced voice assistant called Alexa+ to India, where people can now test a version that understands and responds in Hindi. This move aims to make the AI assistant more useful for Indian users who prefer speaking in their native language rather than English. The company is gathering feedback from these early testers before making the service more widely available.

Amazon is planning to increase the footprint of its new conversational AI assistant Alexa+ to India and is inviting users in the country to test out a Hindi-language version.

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