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Amazon now lets you design custom merch using AI

TechCrunch AI Sarah Perez June 8, 2026
Amazon now lets you design custom merch using AI
AI Summary— plain English for professionals

# Amazon's New AI Design Tool Makes Custom Merch Easier Amazon is adding an AI feature to its shopping app that lets you create custom designs by just describing what you want to Alexa, then print those designs on things like shirts and hoodies. Instead of hiring a designer or struggling with design software, you can now sketch out your idea in plain language and have AI generate it for you. It's basically bringing the on-demand printing business straight into Amazon's ecosystem, making personalized merchandise faster and more accessible for anyone.

A new feature in the Amazon Shopping app allows users to generate designs with Alexa, then print them on products like T-shirts, hoodies, and tumblers.

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