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Anthropic’s Claude popularity with paying consumers is skyrocketing

TechCrunch AI Julie Bort March 28, 2026
Anthropic’s Claude popularity with paying consumers is skyrocketing

Estimates for total Claude consumer users are all over the map (we've seen figures ranging from 18 million to 30 million). Anthropic hasn't disclosed this data, but a spokesperson did tell TechCrunch that Claude paid subscriptions have more than doubled this year.

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