Apple bets cheaper AI will woo small developers
TechCrunch AI Sarah Perez June 8, 2026

AI Summary— plain English for professionals
# Apple's New Deal for Small App Makers Apple is offering free access to its AI tools for smaller app developers to help them keep costs down as artificial intelligence becomes more expensive to build with. The company will cover cloud computing fees for any developer whose app hasn't been downloaded more than 2 million times, essentially giving these smaller players the same AI capabilities as big competitors without the bill.
As AI experimentation grows more expensive, Apple is waiving cloud API costs for developers with fewer than 2 million first-time App Store downloads.
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