Apple plays catch-up at WWDC

# Apple's AI Strategy: Steady Improvements Over Flashy Features At its annual developer conference, Apple showed off practical upgrades to its devices and software rather than focusing on flashy AI announcements. The company improved its Siri assistant with AI capabilities, but presented it as one piece of a bigger software update rather than the star of the show. This suggests Apple wants users to think of AI as a helpful tool that works in the background, not something that defines the entire experience.