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Apple under Ternus: what comes next for the tech giant’s hardware strategy

TechCrunch AI Lauren Forristal April 25, 2026
Apple under Ternus: what comes next for the tech giant’s hardware strategy
AI Summary— plain English for professionals

Apple's next leader, John Ternus, is known for designing physical devices rather than software, which suggests the company plans to focus more heavily on the hardware products you actually hold in your hands—like iPhones and Macs—instead of relying as much on services and software. This shift could mean Apple puts more energy into building new or improved gadgets rather than pushing things like subscriptions and apps. If you use Apple products, you might see more emphasis on innovative new devices coming out in the next few years.

John Ternus, Apple's incoming CEO, is a hardware guy, signaling Apple may be putting devices back at the center of its strategy.

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