Apple’s John Ternus will run one of the world’s most powerful companies; the job is a minefield

# Apple's New Leader Faces a Tough Balancing Act Apple just promoted John Ternus to run one of the world's biggest and richest companies, giving him enormous influence over technology and business worldwide. The role comes with massive resources and decision-making power, but he'll have to navigate tricky challenges like managing employee expectations, regulatory pressure, and keeping Apple competitive in a rapidly changing industry. Basically, he's got the keys to one of the world's most valuable companies—but plenty of people are watching to make sure he doesn't mess up.