Apple’s new CEO is a hardware guy, but software is his biggest challenge
# Apple's New CEO Faces a Software Problem Apple just announced that John Ternus, an engineering expert, will take over as CEO from Tim Cook in September. While Cook was great at running Apple's business and making incremental improvements to products, Ternus now inherits Apple's biggest weakness: software that doesn't always work as smoothly as the hardware it runs on.
When Tim Cook’s tenure as CEO of Apple was still young, tech-industry pundits obsessed over one aspect of his new gig above all others. After returning to the company he cofounded, Jobs presided over an incredible run of epoch-shifting products: the iMac, iPod, iTunes Music Store, iPhone, iPhone App
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