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Apple’s WWDC AI demos looked more real after $250M false ad settlement

TechCrunch AI Julie Bort June 8, 2026
Apple’s WWDC AI demos looked more real after $250M false ad settlement
AI Summary— plain English for professionals

# Apple's AI Features Look More Realistic After Legal Settlement Apple showed off new AI features at its developer conference that appeared more polished and believable than previous demos, partly because the company recently paid $250 million to settle a lawsuit over misleading advertising. The timing raised eyebrows among observers who noticed Apple seemed to be taking extra care to make its AI capabilities look genuine and trustworthy in front of developers and potential customers.

The vibe of Apple's 2026 WWDC keynote felt like a spouse proudly listing all the honey-do-list items tackled. One subtle example: the many AI demos of someone standing, phone in hand.

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