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Are we tokenmaxxing our way to nowhere?

TechCrunch AI Theresa Loconsolo April 17, 2026
Are we tokenmaxxing our way to nowhere?
AI Summary— plain English for professionals

# AI Companies Are Racing to Build and Buy, But It's Getting Harder to See What's Actually Useful The AI industry is spending huge amounts of money on increasingly powerful AI systems, but there's a growing disconnect between what insiders are excited about and what actually helps regular people do their jobs. Companies like OpenAI are snapping up apps and services while keeping some of their most advanced AI models locked away, raising questions about whether all this investment and hype is actually moving us toward useful technology or just creating more buzz.

The gap between AI insiders and everyone else is widening, and the spending, suspicion, and even new vocabulary are starting to show it. While OpenAI is busy buying up everything from finance apps to talk shows, a certain shoe company just rebranded as an AI infrastructure p

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