At TechCrunch Disrupt 2026: Databricks’ co-founder on what kills enterprise AI deals

# Enterprise AI is Getting Real—and Caution is Setting In Companies have moved past asking "should we use AI?" and are now wrestling with "can we safely use AI across our whole business?" This shift means that AI vendors who can prove their tools won't create compliance problems, data leaks, or other disasters are winning deals, while those focused mainly on flashy capabilities are losing them. For your company, this means the next wave of AI adoption will likely move slower but with much more careful oversight.