Bluesky set out to fix social media. Now it’s running into familiar problems

# Bluesky's Growing Pains Bluesky, a Twitter alternative that gained millions of users by promising a kinder, less toxic social experience, is now losing users and struggling to survive as a business. The platform attracted people fleeing X/Twitter, but it's developing the same problems it set out to solve—including becoming an echo chamber where certain viewpoints dominate, which is actually pushing some users away. The lesson: having good intentions at launch doesn't automatically solve the hard problems of building a social network that works for everyone long-term.
In November 2024, when Trump won his second presidential bid, a wave of anxiety across America proved opportune for a burgeoning company. Bluesky saw a 500% surge in new sign-ups, reaching roughly 2.5 million active users on the microblogging platform at the time. It had also raised $15 million in t
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