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Bluesky set out to fix social media. Now it’s running into familiar problems

Fast Company Tech Tanya Chen April 22, 2026
Bluesky set out to fix social media. Now it’s running into familiar problems
AI Summary— plain English for professionals

# Bluesky's Growing Pains Bluesky, a Twitter alternative that gained millions of users by promising a kinder, less toxic social experience, is now losing users and struggling to survive as a business. The platform attracted people fleeing X/Twitter, but it's developing the same problems it set out to solve—including becoming an echo chamber where certain viewpoints dominate, which is actually pushing some users away. The lesson: having good intentions at launch doesn't automatically solve the hard problems of building a social network that works for everyone long-term.

In November 2024, when Trump won his second presidential bid, a wave of anxiety across America proved opportune for a burgeoning company. Bluesky saw a 500% surge in new sign-ups, reaching roughly 2.5 million active users on the microblogging platform at the time. It had also raised $15 million in t

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