Bose is rebooting its smart speakers for the Sonos haters

# Bose Is Ditching Its Own Smart Features to Keep Things Simple Bose has built new speakers that deliberately do less on their own—instead of managing everything through a Bose app, they'll rely on familiar services like Spotify, Apple AirPlay, and Google Cast to play music and control your system. The company is betting that people are tired of complicated smart speaker ecosystems and would rather use the streaming and control tools they already know and trust.