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Call it AI, call it Super Intelligence, only 2% of consumers are buying it

TechCrunch AI Theresa Loconsolo, Anthony Ha, Sean O'Kane, Kirsten Korosec October 2, 2026
Call it AI, call it Super Intelligence, only 2% of consumers are buying it
AI Summary— plain English for professionals

# Most People Still Don't Care About AI, No Matter What It's Called Tech giants just made a big show at the White House, pledging to make AI safer while the government rebranded it as "super intelligence," but here's the reality: only 2% of everyday consumers actually care enough to use these tools. Even as companies like Meta and OpenAI try to make their AI products more appealing, the vast majority of people aren't buying into the hype—suggesting that all the corporate commitments and fancy new names haven't actually changed what people want.

This week, the White House got nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei among them — to sign an AI safety pledge that President Donald Trump called “morally binding.” Trump also signed an executive order officially rebranding AI as “super intell

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