Can Sam Altman make proving you’re human seem cool—and essential?

# World ID: Why Sam Altman Wants You to Prove You're Actually Human As AI gets better at creating fake videos and impersonating people online, OpenAI's Sam Altman is pushing a new technology called World ID that scans your face and eyes to prove you're a real person—sort of like a digital ID card for the internet. The idea is to stop scams where criminals use AI deepfakes to impersonate real people and steal money, and to manage a future where AI programs are competing for online resources alongside humans. Right now you deal with annoying CAPTCHAs (those "prove you're not a robot" tests), but Altman thinks we'll soon need something much more serious and permanent to verify we're actually human.