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Cheaper, faster, and culturally aware, Avataar’s video AI is built for India’s scale

TechCrunch AI Ivan Mehta June 12, 2026
Cheaper, faster, and culturally aware, Avataar’s video AI is built for India’s scale
AI Summary— plain English for professionals

# Avataar's New Video AI Tool Offers Bargain Pricing for Businesses in India Avataar has created a video-generating AI tool that's significantly cheaper than competitors—costing less than half a cent per second of video created. The company designed it specifically for Indian businesses and audiences, meaning it understands local languages, cultural references, and business needs better than generic AI tools. At this price point, even small companies can now afford to produce videos for marketing, training, or customer service without breaking the bank.

Avataar AI's distilled video model is priced at $0.005 for every second of generation

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