Democratizing Marketing Mix Models (MMM) with Open Source and Gen AI

# Marketing Analytics Just Got More Accessible and Affordable Companies can now use free, open-source tools combined with AI to understand which marketing efforts actually drive sales—without paying expensive software vendors or needing deep technical expertise. This approach lets businesses see exactly how their advertising spending impacts results while keeping full control of their data and avoiding lock-in to proprietary platforms. It's a shift that puts better marketing insights directly in the hands of teams who make spending decisions.