Evan Spiegel says Snap can’t fulfill its mission without its new AR glasses

# Snap is betting big on AR glasses to stay relevant Snap, the company behind Snapchat, is launching new AR glasses called Specs this fall for $2,195 and taking preorders—a move CEO Evan Spiegel says is essential to the company's future. The glasses let you see digital information overlaid on the real world through the lenses, rather than looking at a phone screen. Snap has been working toward this moment for nearly a decade, even as the company faced financial struggles, because Spiegel believes AR glasses represent the next major computing platform.