Ex-Spotify employees raise $10M to bring the AI behind its recommendations to e-commerce

# New Startup Uses Spotify's Recommendation Secret for Online Shopping Former Spotify engineers just launched a startup that applies the same AI technology that predicts which songs you'll like to predicting which products you'll want to buy online. The system learns your shopping preferences and adjusts its suggestions in real time as you browse, similar to how Spotify's algorithm gets better at reading your music taste the more you listen. This could help online retailers show you products you're actually interested in rather than random items.