Expedia is preparing for a future beyond travel websites

# Expedia's Next Challenge: Staying Relevant When AI Does the Planning for You Expedia built its business by letting people book travel directly online instead of using travel agents, but AI is creating a new threat: customers may soon plan entire trips through chatbots and AI assistants without ever visiting Expedia's website. The company that survived the internet browser, smartphones, and Google now has to figure out how to remain useful in a world where travelers might not need to visit travel websites at all. The real challenge isn't whether the technology will work—it's convincing people to trust AI with decisions they used to make themselves.