Ferrari is using IBM’s AI to create F1 superfans

# Ferrari and IBM Team Up to Boost Fan Engagement with AI Ferrari and IBM have partnered to use artificial intelligence to improve how the racing team connects with its fans—essentially creating personalized experiences that make fans feel more engaged and valued. Rather than treating all fans the same, the AI analyzes what individual fans care about (their favorite drivers, race types, or team moments) and delivers content tailored to those interests. It's similar to how Netflix recommends shows you might like, but applied to F1 racing to keep fans more invested in the sport.