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Get ready for the great American TV trade-in rush

Fast Company Tech Chris Morris April 16, 2026
Get ready for the great American TV trade-in rush
AI Summary— plain English for professionals

# TV Makers Are Banking on a Massive Upgrade Wave Coming Soon A surge of TVs bought during the pandemic are now reaching the age where people typically replace them, potentially creating a big sales opportunity for manufacturers over the next year or two. Retailers are already preparing marketing pushes around sporting events like the Super Bowl and World Cup, which historically drive people to buy new TVs. If the predictions hold, we could see a lot of discounts and promotions as companies compete for customers ready to upgrade their aging sets.

In 2020, as people began to realize they would be spending significantly more time at home than they had planned in January, a lot of people splurged on a new TV. Approximately 315.6 million new sets found their way to households around the world that year, a 6% increase from the year before. Tho

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