Google DeepMind bets $75M on AI’s future in Hollywood with A24 deal
TechCrunch AI Dominic-Madori Davis June 22, 2026

AI Summary— plain English for professionals
# Google and A24 Team Up on AI Filmmaking Tools Google DeepMind is investing $75 million with film company A24 to develop artificial intelligence software that can help make movies and videos faster and cheaper. The partnership will create tools that filmmakers can use during the creative process—think of it as giving directors and producers AI-powered assistants for tasks like editing, visual effects, or generating scenes. This move signals that major tech companies see AI as a practical tool for the entertainment industry, not just a futuristic experiment.
Google DeepMind and A24 are teaming up to build AI filmmaking tools.
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