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Google gains 25M subscriptions in Q1, driven by YouTube and Google One

TechCrunch AI Sarah Perez April 29, 2026
Google gains 25M subscriptions in Q1, driven by YouTube and Google One
AI Summary— plain English for professionals

# Google's Subscription Business Is Growing Fast Google added 25 million people to its paid services in just three months, bringing its total to 350 million subscribers worldwide. The growth is mainly coming from YouTube (its video platform) and Google One (its cloud storage service), suggesting more people are willing to pay for these services rather than use free versions. This matters because it shows a major shift in how Google makes money—moving beyond ads toward direct payments from customers.

Google added 25M paid subscriptions in Q1, reaching 350M total, as YouTube and Google One grow.

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