Google Offered $10M for a Dying Airline's Data. How Can You Value Yours?

# Google's $10M Data Deal Shows Your Company's Information Has Real Worth Google paid $10 million for an airline's operational data, revealing that the everyday information your business collects—customer patterns, processes, performance metrics—can have significant monetary value to other companies. The article explains how to figure out what your own data is worth by considering factors like how unique it is, who needs it, and what problems it could solve for them. Understanding your data's value helps you decide whether to sell it, protect it more carefully, or use it to build new business opportunities yourself.