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Google used to be a search engine. Now it wants to be everything

Fast Company Tech Chris Stokel-Walker May 8, 2026
Google used to be a search engine. Now it wants to be everything
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# What Google Is Becoming Google used to be the company you went to for search, but it's now betting its future on artificial intelligence—spending more money on AI this year than the entire economy of most countries. The company is rapidly adding AI features to nearly everything it makes, from email to Maps to office software, even though many of these AI additions still feel half-baked and aren't winning over users the way its original search engine did. The shift reveals Google's biggest challenge: it's pouring enormous resources into becoming an "everything company" powered by AI, but hasn't yet figured out what it actually wants to be.

Twenty years ago, if you asked the average person what Google was, they’d tell you it was a search engine. The company became synonymous with searching for information online, reaching a level of dominance no search engine had seen before, or has seen since. Ask the average person today and they’

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