Hands on with X’s new AI-powered custom feeds

# X Is Using AI to Create Custom News Feeds for You (and Show You More Ads) X is shutting down its Communities feature and replacing it with AI-powered feeds that automatically curate content based on your interests—powered by the company's Grok AI assistant. The catch: X is also adding new ad placements to these feeds, meaning you'll see more sponsored posts mixed in with your personalized content. Essentially, X is betting that personalized feeds will keep you engaged longer, which helps them show you more advertisements.