How Google’s partnership with consultants could derail enterprise AI adoption

# Google's Big Consulting Partnership Could Backfire on Companies Trying to Use AI Google just paid three major consulting firms billions of dollars to help businesses adopt its AI tools, but this creates a risky conflict of interest: the consultants now profit when they sell *more* Google AI, not when they deliver actual results for their clients. This could push companies toward expensive AI projects that don't solve their real problems, damaging trust in both Google and the consulting firms themselves.