How Meta’s VR Glasses succeed where Apple’s Vision Pro fails

# Apple's Vision Pro Isn't Catching On, and Here's Why Apple's expensive VR headset, the Vision Pro, is struggling to gain traction because of its $3,500 price tag and technical limitations that prevent the company from making enough of them quickly. The device was always meant to be a niche product for early adopters, but even by that modest standard, it's underperforming—there's plenty of stock available and few new apps being built for it. Meta's rival VR glasses are succeeding where Apple's is failing, suggesting that a more affordable approach may be what the market actually wants.
Apple’s Vision Pro was never going to be a big success right out of the gate. It wasn’t just the eye-watering $3,499 price—it was the headset’s reliance on highly advanced, low-yield OLED display panels from Sony, which could reportedly only be produced in quantities of under a million a year. Th
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