How Roku became way more important than you realize

# Roku Just Got Bought by Fox for $22 Billion—Here's Why That Matters Fox Corporation just bought Roku, the platform that lets you stream Netflix, Disney+, and hundreds of other channels on your TV, in a major deal that closes next year. This is a big deal because Roku has been independent and neutral—it works with every streaming service equally—but now it's owned by a traditional media company that also owns cable news and other TV properties, which could eventually change how it operates. For now, Fox says Roku will stay the same and keep supporting all streaming services, but this marks the end of Roku being a standalone company that just helps you find what to watch.
Hello again from Fast Company and welcome back to Plugged In. Last Friday, Reuters’ Echo Wang, Milana Vinn, and Dawn Chmielewski reported that Roku, the maker of the dominant streaming platform for TVs, was exploring its strategic options, including selling itself. That exploration didn’t take lo
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