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I managed through four tech disruptions at HBO. ‘AI Minimalism’ is the secret to survival in the fifth disruption

Fast Company Tech Jim Marsh July 7, 2026
I managed through four tech disruptions at HBO. ‘AI Minimalism’ is the secret to survival in the fifth disruption
AI Summary— plain English for professionals

# AI Minimalism: Why Less is More in the Age of AI The HBO executive argues that when adopting AI, companies shouldn't rush to deploy it everywhere at once just because it's new and hyped—instead, they should start simple, focus on what actually solves real problems, and only expand where it truly makes sense. This approach worked through four previous tech waves (the web, social media, mobile, and streaming), and it's even more critical now because AI hype is moving faster than ever before. The lesson: in times of big change, leaders who resist the urge to do everything at once and instead stay focused on essentials are the ones who survive and thrive.

Over the course of my career, I’ve built teams and transformed organizations through four major technological disruptions: web, social, mobile, and streaming. Each wave arrived with the same promise and the same trap: Move fast, deploy broadly, figure out the ROI later. I navigated each of those

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