In the age of AI agents, your customer may still buy from you, but they may no longer visit you

# The Place Where You Sell Your Products Is About to Change Your company's website and app might soon become invisible to customers—not because they're buying elsewhere, but because AI assistants will do the shopping for them. Instead of people visiting your site to browse and buy, AI agents will complete purchases on their behalf by connecting directly to your backend systems, meaning you'll need to make sure your products are accessible to these AI middlemen, not just to humans clicking through your carefully designed website.