India is starting to pay for apps, not just download them

# India's App Market Hits a Milestone India's app users are increasingly willing to pay for apps and in-app features instead of just downloading free ones, with the market hitting $345 million in the second quarter—a record high. This shift matters because it shows Indian consumers have more disposable income and trust digital payments more than before, which could encourage software companies to invest more heavily in the Indian market. For businesses, it signals that India is moving from a "free app" economy toward one where paid features and subscriptions can actually generate real revenue.