Inside Google’s quest to build AI products for creatives
# Google's New Bet: AI Tools That Creatives Actually Want to Use Repeatedly Google has generated 50 billion images with its Nano Banana tool, but the company realized most people just ask for one image or video and move on—like using a vending machine. Now Google is redesigning these AI tools so that artists, filmmakers, and other creative professionals will use them throughout their entire project, not just for one-off tasks. The company is updating its Flow video tool to let you chat with an AI assistant that helps you develop ideas from start to finish, rather than just punching in a prompt and getting a result.
When Google’s Nano Banana image-generation tool first appeared in the wild in summer 2025, it quickly captured the internet’s attention for its ability to edit existing photos. The company also boasts one of the industry’s leading video models and has gained significant traction in AI media generati
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