Inside the secret TikTok library that turns viral songs into brand soundtracks

# TikTok Created a Music Library That Lets Businesses Use Popular Songs—and Actually Pays Artists TikTok launched a special music library with 1.5 million songs that lets its 7 million business users legally incorporate trending music into their posts and ads without the usual expensive licensing headaches. When businesses use these songs, the artists get paid, which means musicians like DJ Nimino can make real money from their viral hits instead of just gaining exposure. It's essentially TikTok's solution to a problem that plagued other platforms: how to let companies participate in trends while keeping artists fairly compensated.
If you’re a sports fan on TikTok, you’ve almost certainly heard the song “Orla” by the British DJ and producer Nimino. Since its release in early March, the song has soundtracked nearly 150,000 videos on the platform. For Nimino, that doesn’t just mean more exposure for his music. It means money
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