Is AI video just a prequel? Runway’s CEO thinks world models are next

# AI Video Is Just the Beginning—Here's What Comes Next Runway, a company that makes AI tools for creating videos, has become a serious player in the AI world by raising nearly $860 million and competing directly with tech giants like Google and OpenAI. The real breakthrough the company is betting on isn't better video generation—it's something called "world models," which would let AI understand and simulate how the real world actually works. Think of it as the difference between AI that can edit a video clip versus AI that truly understands physics, movement, and cause-and-effect, which could unlock entirely new capabilities we haven't seen yet.
AI-generated video has gone from novelty to creative tool almost overnight, and Runway has a front row seat to the shift. The New York-based company has raised close to $860 million at a $5.3 billion valuation, and its models are going toe-to-toe with the most well-funded labs in the world, includin
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