John Ternus’s next big thing might be the iPhone

# Apple's New CEO Faces Pressure to Innovate, But Doesn't Need Revolutionary Products to Succeed Apple just appointed John Ternus as its new CEO, and while people are naturally curious about what major new products he might create, the company has actually thrived without producing blockbuster inventions recently—the Vision Pro headset and car project both flopped or went nowhere, yet Apple kept making record profits. The real lesson is that Ternus will probably succeed by doing what Tim Cook did: making the iPhone and related products better and more profitable rather than chasing the next world-changing gadget.