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Klaviyo acquires Elias Torres’ Agency in full-circle reunion for tech founders

TechCrunch AI Marina Temkin August 5, 2026
Klaviyo acquires Elias Torres’ Agency in full-circle reunion for tech founders
AI Summary— plain English for professionals

# Klaviyo Brings in AI Expert to Build Smarter Shopping Assistants Klaviyo, a marketing platform used by online retailers, just hired Elias Torres—a veteran tech entrepreneur—to lead its artificial intelligence efforts. Torres will help the company develop AI agents, which are essentially smart computer programs that can handle customer service tasks and other business functions without constant human direction. This move signals that Klaviyo is betting big on AI to make its platform more powerful for the businesses that rely on it.

The serial entrepreneur joins the e-commerce company as CPO to lead its AI agents.

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