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Meta AI is coming to Threads, and some users aren’t thrilled

Fast Company Tech Sage Swaby May 13, 2026
Meta AI is coming to Threads, and some users aren’t thrilled
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# Meta AI Is Coming to Threads, Whether You Like It or Not Meta is adding an AI assistant to Threads that you can tag in conversations to get quick answers about news, trends, or recommendations. The feature is rolling out in five countries now and will expand later, though some users are already pushing back—complaining the AI gives inaccurate information and noting you can't even block it from your feed. It's a convenient tool if you want instant context during fast-moving discussions, but it highlights growing concerns about misinformation from AI systems on social platforms.

Threads is rolling out Meta AI, which will provide real-time context when mentioned in a post or reply. Connor Hayes, head of Threads, posted on the app Tuesday about the thinking behind Meta AI’s new feature. “We’re starting to test a way to get context on a Threads conversation by mentioning

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