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Meta removes controversial AI feature on Instagram after backlash

TechCrunch AI Lucas Ropek July 10, 2026
Meta removes controversial AI feature on Instagram after backlash
AI Summary— plain English for professionals

# Meta Removes AI Feature from Instagram After Complaints Meta has shut down an AI tool on Instagram that was using people's public posts to train its artificial intelligence, after widespread complaints from users. The company said it was meant to let people control how their content was used, but it wasn't working the way people wanted, so they decided to remove it entirely.

"Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way," the company said in a blog post. "We've heard the feedback that this feature missed the mark, so it's no longer available."

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