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Māori Text-to-Speech Model Spurns Big Tech’s Values

IEEE Spectrum AI Laurie Winkless May 21, 2026
Māori Text-to-Speech Model Spurns Big Tech’s Values
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# Big Tech Trained AI on Māori Language Without Permission—So New Zealand Is Building Its Own Major AI companies like ChatGPT and Claude learned to speak te reo Māori by scraping text and audio from Māori communities and academics without asking permission, then profited from it while keeping all control over the technology. This bothers New Zealand's Māori people because language carries their unique knowledge and culture, so they're now building their own AI models to keep that power in their own hands. It's essentially a reminder that when you use free AI tools, your language and knowledge might be training someone else's product without you knowing it.

New Zealand is a country famed for its dramatic landscapes, but its linguistic landscape is arguably just as interesting. Of its three official languages, only te reo Māori (the Māori language) could be described as indigenous. Though spoken fluently by just 4.3 percent of the population, national s

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