Netflix goes vertical with its new mobile app
# Netflix Is Getting a TikTok-Style Makeover Netflix is redesigning its phone app to show videos in a vertical, scrolling format—like TikTok and Instagram—so you can quickly browse trailers and behind-the-scenes clips while on the go. The company is betting this change will help it compete with YouTube and other platforms that dominate mobile viewing and keep people from switching apps when they want entertainment. The new look is rolling out in the U.S., U.K., and Canada starting April 29, with more countries getting access later.
The next time you open Netflix’s app, it may look a lot more like YouTube, Instagram, or TikTok. That’s no accident: On April 29, the streaming service begins rolling out its biggest mobile redesign in years, with a major focus on vertical video. Netflix is launching the new mobile UI in the U.S.
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