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Nvidia’s Rubin AI platform will reportedly demand more DRAM than Apple and Samsung combined

Fast Company Tech Chris Morris May 18, 2026
Nvidia’s Rubin AI platform will reportedly demand more DRAM than Apple and Samsung combined
AI Summary— plain English for professionals

# What You Need to Know Nvidia's next major AI chip, called Rubin, will need so much computer memory that it could gobble up more than Apple and Samsung combined—potentially making smartphones and other gadgets even more expensive when you go to upgrade them. The company has already locked in over $1 trillion in orders for these AI chips through 2027, which is great for Nvidia but bad timing for consumers who are already dealing with higher electronics prices and might be ready to replace aging devices. If the forecast is accurate, memory shortages could become a real problem for everyday people shopping for new phones and laptops in the coming years.

If you think memory prices are high now, just wait. A new report from Citrini Research forecasts that Nvidia’s next-generation Rubin AI platform will require more than 6 billion GB of Low-Power Double Data Rate memory (LPDDR) in 2027. LPDDR is the low-power memory used in devices like smartphones

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