OpenAI’s ad strategy faces a major reality check
# OpenAI's Ad Revenue Plans Are Falling Way Behind OpenAI hoped to make $2.5 billion from ads this year and over $100 billion by 2030, but research suggests the entire chatbot advertising market will barely hit $1 billion in 2024—putting OpenAI massively off track. Even more awkwardly, OpenAI's own CEO recently said he hates ads because they prioritize profits over user experience, which raises questions about whether the company ever really wanted to go down this path in the first place.
It wasn’t long ago that pundits predicted OpenAI’s advertising business could eventually overshadow those of Meta and Google. The company was similarly upbeat. But a new report on the early numbers suggests that optimism may be misplaced. The study, from Emarketer, estimates that OpenAI’s U.S. ad
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