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PayPal says AI shopping agents are creating an invisible storefront economy

Fast Company Tech Victor Dey April 29, 2026
PayPal says AI shopping agents are creating an invisible storefront economy
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# AI Shopping Agents Are Here—But Most Stores Aren't Ready AI systems are already shopping online for customers, yet 80% of businesses haven't set up their product catalogs in a way these AI agents can actually understand and purchase from. This creates a strange gap where customer demand is moving faster than the tools and systems needed to support it, forcing businesses to rethink how they display and organize their products. Instead of competing for visibility through traditional search and ads, companies now need to make sure AI systems can easily read their product information and complete purchases automatically.

AI agents have already started buying on behalf of customers. Yet most merchants still lack the infrastructure to serve them. That disconnect sits at the center of PayPal’s first U.S. Agentic Commerce Pulse Survey, based on responses from 498 decision-makers across small businesses, mid-market firms

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